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UX Strategy & Consulting Services in Indianapolis

Designed to Improve Clarity, Usability, and Conversions

Indystructible Designs provides UX strategy and consulting services for small businesses, startups, and service-based companies in Indianapolis and beyond.

Improve Usability, Clarity, and Conversions

We help identify usability issues, improve navigation and content clarity, and design user experiences that guide visitors toward action. Whether your site feels confusing or isn’t converting, UX strategy uncovers why — and how to fix it.

Phone and User Interaction

Who This Service Is For

This service ideal for: 

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  • Businesses getting traffic but few leads

  • Websites that feel confusing or cluttered

  • Service-based companies with complex offerings

  • Startups preparing for redesign or growth

  • Indianapolis businesses looking to improve conversions

 

If visitors aren’t doing what you expect them to do, UX strategy helps uncover why.

What You Get

UX Audits & Reviews

A detailed review of your website with prioritized, actionable recommendations.

User Flow & Journey Mapping

Visual mapping of how users move through your site and where friction occurs.

Wireframes & Layout Planning

Low-fidelity layouts that clarify structure, hierarchy, and navigation.

Conversion & Usability Insights

Recommendations focused on clarity, engagement, and guiding users to action.

Document with Highlights

Why UX Strategy Matters

User experience directly impacts your business results. Strong UX helps you:

1

Guide visitors to the right information faster

2

Reduce confusion and frustration
 

3

Build trust and
credibility

 

4

Increase engagement and time on site
 

5

Improve lead generation and conversions

6

Make your website easier to use on all devices

Even small UX improvements can lead to meaningful gains in performance.

Our UX Process

Our UX process is practical and results-focused:

Review & Audit 

We evaluate your website from a user’s perspective

Recommend Solutions 

You receive specific, actionable guidance

Identify Friction 
 

We pinpoint where users get stuck or drop off

Support Implementation 

We can help apply changes if needed

Map Improvements
 

We outline clearer flows and structure

This approach ensures UX improvements align with your business goals.

UX Work & Case Studies

UX principles from this service have been applied across:

Small Business Websites​

Portfolio & Content-driven Sites

Service-based Companies​

Website Redesign Projects

UX strategy is often integrated with our Website Design and AI-Enhanced Digital Services to deliver stronger overall results.

UX Strategy & Consulting Pricing

UX services are offered as standalone engagements or bundled with website projects.

What Happens Next

Not sure where your website is falling short?
A UX review is often the fastest way to uncover opportunities for improvement.

We’ll review your site, discuss your goals, and recommend the next best steps.

Partnerships & Certifications

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NMSDC CERIFIED 2021 Image
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