Case Study: BSM Logistics – Transportation & Logistics
Project Overview
Client: BSM Logistics – Transportation and Logistics Company
Services Provided: Website Design • UX Strategy • Responsive Design
BSM Logistics needed a simple, clear, and user-friendly online presence to showcase services and improve credibility.
The Problem
The client’s previous site did not effectively communicate services or present content in a clean way. In a competitive logistics market, user trust and clarity are crucial.
Our Solution
We collaborated with BSM Logistics stakeholders to gather requirements and learn how prospective clients make decisions. Based on our findings:
Because the project was delivered from another designer with limited redesign, we focused on improving usability and clarity while maintaining core content.
UX & Design Approach
We focused on:
This method ensured that visitors could find what they needed quickly.
Our Outcome
The newly designed site now provides:
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Clear service descriptions
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Professional company representation
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Easy navigation
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Effective responsive behavior
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A structure that supports business credibility
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The design sets BSM Logistics up for future enhancement and growth.
Tools & Techniques
Market research • UX planning • Prototype refinement • Responsive design